UXRomandie | Episode 20 | UX BookClub “Just Enough Research” de Erika Hall

Un UX BookClub est une rencontre autour d’un livre UX lour discuter son contenu avec son auteur.

Pour cette session, le livre étudié le 19 novembre est "Just Enough Research" de Erika Hall.

L’auteur : Erika Hall

"Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices. Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In her spare time, she battles empty corporate jargon at Unsuck It. She also co-hosts Running from the Law, a weekly podcast on business law and endurance fitness, and can probably outrun you." Son compte twitter: @mulegirl

Le livre : "Just Enough Research"

"In Just Enough Research, distills Erika Hall's experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch."

Contenu :

  • Enough Is Enough
  • The Basics
  • The Process
  • Organizational Research
  • User Research (read excerpt from this chapter online)
  • Competitive Research
  • Evaluative Research
  • Analysis and Models
  • Quantitative Research

Offre spéciale!

Pour cette occasion vous pouvez profiter de 10% de remise exclusive UXRomandie dans le shop de A List Apart avec le code UXRomandie1113 ! (Le code est valable pour toute la collection de livres A List Apart.)

Lieu

Ce BookClub se déroulera au Graduate Institute à Genève, salle S8. Adresse : Maison de la Paix, Chemin Eugène-Rigot 2, 1202 Genève. Merci à eux de nous accueillir! Transports : Bus 11 & 28 (arrêt Rigot) / Tram 15 (arrêt Sismondi).

Pour être averti de nos prochaines rencontres –>Abonnez-vous à notre newsletter

17 people are attending this meetup

Open in Google Maps