Free GOTO Night on Mobile: iBeacons: where, when, why, and most importantly, how?

GOTO Nights are free evening community events, driven by involvement from both speakers and participants. Come along and learn something new! We will provide a light meal - all you have to do is show up.

NOTE: The number of places is limited - First-come, first-served!

This time the topic concerns iBeacon - new communication technology based on Bluetooth - for both Apple and Android smartphones and tablets. iBeacon offers unprecedented opportunities to communicate with the user via your mobile app. There are no complicated configuration or setup and no need to scan QR codes, etc.

iBeacons is the new frontier. Or at least that is what the press says every day. Using iBeacons, shops will be able to analyse in detail consumer behaviour, transport companies will be able to offer better information to their customers, conferences rooms will become intelligent and aware of their attendees, and the list goes on and on.

iBeacons show lots of promise and potential, but they raise lots of new questions; what are the costs? What are the implications in terms of UX? How about privacy? This 1-hour talk will provide an overview of iBeacons from a conceptual point of view.

This presentation is targeted to both technical (developers, system architects) and non-technical team members (marketing managers, CEOs, project managers) interested in the characteristics of this new technology. It will include live demos of how to use iBeacons and a showcase of different options available in the market today.

Speaker: Adrian Kosmaczewski

Date: Monday, May 26, 2014

Time: 18:00 / 6pm

Venue/Host: Holiday Inn Oerlikon Address: Wallisellenstrasse 48, 8050 Zürich

Cost: Free of charge – snacks & refreshments included

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