Warm welcome at Liip in Fribourg where we're gonna talk about tagging management.
Benoît and Geoffroy are going to tell you all secrets about Google Tag Manager.
Marc Eting: Hi John! Could you please correct the Adwords tracking?
John Script: Yeah of course, I'll do it.
Marc Eting: Oh! I almost forgot. Could you also add about ten Google Analytics tags for our new campaign that start tomorrow!
John Script: What?! That needs to be done today? Really? I can't make it before two weeks. I'm currently working on a new feature to improve the search. Isn't a bit late to ask for that now?
Marc Eting: Jeez! Two weeks? Sh*t .. We're gonna fail our new campaign! .. oh my gosh .. you don't understand .. that's .. that's terrible! .. You devs! You're never available!
Anna Litixs: STOP! Why don't we use Google Tag Manager?
John Script: What! More tags? We already have more than 18'000 types of tags on our application!
Marc Eting: And we don't have time to lose learning a new tool!
Anne Alitixs: Relax guys! Google Tag Manager is not news tags neither a new analytics tool. GTM is a plateform that helps you to manage all yours tags trough one interface. All of that can be manage by marketings guys.
Marc Eting: Wait a minute! It means I can do my Google Analytics myself!?
John Script: Yeah .. and stop disturbing me for that!
Anna Litixs: Exactly!