Search Engine Optimisation is the science behind your visibility in Google search engine results.
To teach us this extremely important topic, we have two speakers:
Pascal Hämmerli: Pascal is the owner of Présence Internet, a company of Canton de Fribourg, specialized in SEO. He will tell us about fundamental principles of SEO, Content Marketing, and finish with a few real-world examples.
Pierre Vanhulst: Pierre Vanhulst is currently a PhD Student at University of Fribourg, in the new Human-IST center of competence. His Master cursus turned him into a Web Analytics Evangelist, dedicated to raise awarness for this domain.
Registration for this (free) event is essential: https://eventbrite.com/event/15588841645/
More infos here: http://www.techmeetings.ch/