MobileMonday - Mobile Context-Driven Marketing

Explore the fusion of traditional marketing (offline) channels with the latest mobile technologies in creating and delivering personalised, impactful marketing messages based on context aware, individual, historic and location based information. Discuss the impact of the evolution of enabling technologies such as iBeacons, analytics and how it will impact sectors such as retail from a vendor and consumer perspective.

Free entry with pre-registration at wwww.mobilemonday.ch - Networking apero follows presentations.

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