Presented by Jennifer Burke
Talk Language: English
Be it large, multilingual, website relaunches, whimsical apps, multichannel advertising campaigns, or eCommerce sites, content doesn't just happen by itself. What does it take to understand what your audience needs and then to create, publish, and distribute quality content? Content that builds trust, educates, and converts?
We will talk about what is quality content, what should be considered in any content project, program, or campaign, and how to frame a content strategy.