Measure and improve your Digital Marketing efforts

Speaker: Yann Graf

Nowadays it is virtually possible to measure every single move of a visitor on your website. Facebook, Twitter, and Instagram provide loads of data about user interaction and reach. But information overload can lead to feeling lost and struggling in the fog. How can you use this data to guide your marketing efforts effectively? Which KPI should you monitor on your website? How can you set up an effective tracking? How to calculate the ROI of your campaigns?

Price: CHF 37.87
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