Mobile Monday - NGN – LTE/4G

Quick summary: During this event, you will learn of the different faces of NGN and LTE (4G). From the ISP infrastructure side to the end-user application, via the market drivers, 6 speakers over 4 presentations will run you through these different concepts and business models.

Speakers:

Alexander Gellner, Head of Marketing, Region Western and Central Europe For Ericsson Sanne Stijve, Senior Sales Engagement Manager, Mobile Broadband Practice @ Ericsson AG

Next-generation networks are starting to be rolled out everywhere – mobile networks are being upgraded with LTE, and new fiber networks are already in the ground in many countries and cities. Is this merely another wave of technological innovation, or is it driven by real end-user demand? What do we need these networks for? How can network operators make money in spite of the huge investments they have to take for building them? Who will benefit most from these networks?

Ludovic Fournier, Senior Strategy Manager, SCS-NIT-GV-ATS-NTW at Swisscom

His presentation will talk about LTE, the new technology after UMTS. Swisscom did test performances and limitations of LTE in real conditions and is now presenting the challenges.

Rodrigue Zbinden, CEO of Morphean, and Sylvain Egger, Software Engineer at Morphean

Their presentation will talk about Video Surveillance and Digital Signage, two applications that require large bandwidth and will consume much more in the coming future. What are the challenges today and how can 4G solve this?

Matthias Sala, CEO of Gbanga

HTML5 has become a major trend in the web sphere in general and in the mobile area in particular. There is not only a demand for standardized and uniformed website development to reduce complexity and cost, but also the need to reach as many mobile users without having to implement native apps for highly proprietary platforms.

While native apps have the advantage to work fully offline on a device, HTML5 web apps require a more reliable and fast data network like 4G. This is especially true for entertainment purposes like in multiplayer games.

In his talk, Matthias presents how modern apps can work completely in the browser and what impact that has on the underlying data network.

Thanks !

http://fourquadrant.com/go-to-market-strategy-outcome-based-marketing/

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