Massimo Banzi co-founded Arduino, which makes affordable open-source microcontrollers for interactive projects, from art installations to automatic plant waterers.
Massimo is speaking at Lift, but will be available for lunch with local hardware and software hackers and creative innovators of all kinds at a cozy Italian place nearby.
You can watch Massimo's TED talk beforehand if you wish - it's awesome, but that is just the past - in Geneva we'll talk about the future of open hardware for creatives!
If you're thinking about coming to Geneva for this: combine it with the Lift 13 Conference - if you come to the lunch you get a 15% discount for Lift, using this code: aCHOpen201312 - special treatment for open hardware aficionados!
This event is supported by /ch/open and will kick off a series of "Open Business Lunches" in Geneva, all about open source topics.